For this project, I developed a full marketing campaign for the Buzz & Brews Festival 2024. The goal was to create a playful yet professional identity that tied together the themes of honey, bees, and craft beer. I designed a cheerful bee mascot holding a honeycomb-patterned beer mug as the centerpiece logo, setting a fun and approachable tone. The campaign extended across promotional materials, including a self-mailer, event graphics, and social media posts which used bold imagery of honey, beer, and beekeeping to highlight both education and entertainment aspects of the festival. The clean layouts, bright colors, and hexagon motif reinforced the bee theme while keeping the design cohesive and easy to recognize. Altogether, the campaign was built to generate excitement, attract families and craft beer lovers, and create a strong brand presence for the festival.